Mindset
Learning to Sit With Uncertainty in Your Acupuncture Practice
There are so many limiting beliefs that can hold us back as we build and market our acupuncture clinics, and as we learn to get confident in caring for patients: self-doubt, the fear of what other people will think, the supposed to’s, the shoulds, our relationship with money, perfectionism, the fear of failure… But here’s…
Read MoreThe key mindset for a thriving acupuncture clinic, isn’t what you’d think.
So many so-called business coaches out there tout the importance of an “abundance mindset”. But I disagree. I don’t think you have to come from a place of “abundance” in order to succeed. Personally I was freaked out that I’d fail (both my patients and in supporting myself), uncertain, strapped in debt, and insecure. So… yeah,…
Read MoreWhy marketing your acupuncture clinic is a form of self-care
I believe that acupuncture clinic marketing is a form self-love I know… that sounds crazy, right? But I really do feel that taking the time to share our medicine effectively with the world is saying to the world: ~ my healing work deserves to be supported, my healing work deserves to be shared, I deserve…
Read MoreWhy focusing on the long game in marketing your acupuncture clinic is important
Are you stuck focusing on the short-game in marketing your acupuncture clinic? You probably don’t even know what I mean by that, because it sounds kinda odd, but hear me out. I’ll tell you what I mean by the “short game” vs the “long game”. And show you why focusing on the short-game leaves us…
Read More5 Things I did that exploded my acupuncture practice, without advertising
Marketing an acupuncture clinic and attracting patients can be hard, especially when we’re trained acupuncturists not trained marketers. We didn’t get into this medicine because we’re super stoked on acupuncture marketing, right? No way, we just want to practice our medicine… not worry about marketing it. Unfortunately, it’s a big part of what we have…
Read MoreThe problem with positive thinking, and what works even better
The Shortcoming of Positive Thinking – And What Works Even Better Don’t get me wrong; I’m a natural born optimist. I have a super-human (maybe slightly annoying) talent of detecting the silver lining in even the direst of circumstances. Flight canceled – lovely, more time to read our books! Fraud on my business debit card…
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