business lessons
Things you can do in school to set your acupuncture clinic up for success!
Dreaming about starting an acupuncture clinic? What it will look like, who will come, how it will feel to care for patients… and how exactly to start an acupuncture clinic? Don’t feel overwhelmed! I have tons of tips and tricks on how to start your acupuncture clinic. And the sooner you start, the better. In…
Read MoreHow and When to Hire Associates for your Acupuncture Clinic
Hiring acupuncture associates is one of the best decisions I’ve made. It’s given me more freedom to go on a month-long honeymoon to Japan, go on a four-month maternity leave when my daughter was born, be a part-time stay-at-home-mom for the first year of her life, and to take time to work on writing a…
Read MoreThree things I’ve learned since becoming a mom that have helped my acupuncture practice
By the way, this is relevant for all acupuncturists running businesses, not just parents… This is not a post extolling motherhood. That would be a subject for a different blog 🙂 But, surprisingly, becoming a mom has forced me to confront and learn some important things about running a business (still not a morning person…
Read MoreLearning to Sit With Uncertainty in Your Acupuncture Practice
There are so many limiting beliefs that can hold us back as we build and market our acupuncture clinics, and as we learn to get confident in caring for patients: self-doubt, the fear of what other people will think, the supposed to’s, the shoulds, our relationship with money, perfectionism, the fear of failure… But here’s…
Read MoreThe key mindset for a thriving acupuncture clinic, isn’t what you’d think.
So many so-called business coaches out there tout the importance of an “abundance mindset”. But I disagree. I don’t think you have to come from a place of “abundance” in order to succeed. Personally I was freaked out that I’d fail (both my patients and in supporting myself), uncertain, strapped in debt, and insecure. So… yeah,…
Read MoreAren’t word of mouth and referrals the best source of patients for acupuncturists?
Word of mouth referrals are the best, right? Absolutely, HOWEVER if your clinic is not as full as you’d like it to be, then sitting around waiting and hoping for patients is NOT the best way to go. You can do things to get more patients in the door – via word of mouth referrals,…
Read MoreWhy focusing on the long game in marketing your acupuncture clinic is important
Are you stuck focusing on the short-game in marketing your acupuncture clinic? You probably don’t even know what I mean by that, because it sounds kinda odd, but hear me out. I’ll tell you what I mean by the “short game” vs the “long game”. And show you why focusing on the short-game leaves us…
Read More5 Things I did that exploded my acupuncture practice, without advertising
Marketing an acupuncture clinic and attracting patients can be hard, especially when we’re trained acupuncturists not trained marketers. We didn’t get into this medicine because we’re super stoked on acupuncture marketing, right? No way, we just want to practice our medicine… not worry about marketing it. Unfortunately, it’s a big part of what we have…
Read More12 Things I’m embarrassed to tell you
Here are 12 things I’m a little embarrassed to tell you, that I think you should know about me! #1 – I never “network” I went to a few networking groups and events my first year in practice, and (as an introvert) I felt soo awkward and uncomfortable. So I stopped. I have grown my…
Read MoreDosing your medicine
A patient walks into your office with years of IBS and headaches. They want to feel better. You do your full questioning, make a diagnosis, give them an amazing acupuncture treatment. And then what do you do? Do you ask them when they want to come back? I hope not! Why? Because you should be…
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