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I’m betting that, like me, you feel turned off by the idea of marketing, and feel like our amazing medicine shouldn’t need to be “marketed”.
I’m an acupuncturist & herbalist, and mama of two. I have an acupuncture clinic in Denver, Colorado. I’ve also been teaching business to acupuncturists for 9 years at Colorado School of Traditional Chinese Medicine.
In 2011 I started my acupuncture clinic, and I didn’t know anything about running or marketing a business. But I HAD to learn because I had a boatload of student loan debt and no back-up plan.
I was working (and worrying) non-stop, fretting about where patients would come from, and trying to figure out which marketing strategies would work best and which ones were mostly BS.
I wasted a lot of money and energy on "marketing" that didn’t work. I started to see what works and what doesn't. I decided to simplify the process, cut out the stuff that made me feel icky and didn’t work, and focused on the things that actually moved the needle (pun intended :o) and felt good. I’ve helped hundreds of acupuncturists do the same, and I’m here to help you too!
I believe in the power of acupuncture, that being self-employed is the best self-help tool around, in showing up even when it’s scary, in the power of vulnerability and honesty, in done over perfect, and in finding YOUR best way to connect and grow your patient base.
So how did I end up teaching marketing for acupuncturists?
Back in 2011, I graduated from Southwest Acupuncture College and started my own clinic, The Point Acupuncture & Holistic Medicine, LLC.
I had no clue what I was doing or how to grow a business. I thought that so many people could benefit from acupuncture, that it wouldn’t need to be “marketed”. But then I opened my doors and…. crickets. Where is everybody, I wondered! So I tried what I thought was “marketing” and…. still, crickets. It was a waste of money, which was scarce at the time. I was deflated.
So I decided rather begrudgingly that I better learn something about “marketing” and picked up some books. To my surprise, I learned that good marketing is soulful, authentic, inspired, and in alignment. It challenged me to express myself with more empathy, honesty, and fearlessness. It asked me to rise up, share what I knew to be true, and step into my confidence. Learning effective and heart-centered marketing has been surprisingly empowering. And within 10 months of starting, I had hit my year-one goals.
At the same time, CSTCM reached out to me and asked me to teach their business class. I had only just graduated a few months prior, so was inclined to say no due to my lack of experience. The dean knew that I had a background in finance and practically begged me to teach. I said yes, and I'm so glad I did! It turned out to be a passion-project of mine... supporting and teaching other acupuncturists to build thriving clinics.
And I am so grateful to be here teaching you how to start, build, grow, and market your acupuncture practice!
I love my job. I love my patients. I love my associates. I love our medicine. I love making the world a better place one healthy & happy patient at a time. When I look at my calendar chock-full of their names, I feel so lucky and grateful.
Not only is the financial security fantastic, but my lifestyle has dramatically changed. After learning and embracing these marketing techniques, no longer was I wondering where my next patient would come from, worried about how I’d be able to pay myself or pay off student loan debt, or insecure about my medicine and skills. I was able to stop worrying or scrambling, trust that patients would flow, and experience a confidence and way of life that I did not know was possible for me.
That’s why I want to teach these marketing skills to other acupuncturists.
Why, you ask?
Because I know our medicine is needed by so many people, and marketing (and mindfully sharing the key stories we want people to understand about acupuncture) is key to helping acupuncturists reach and help those people. It's also the key to help themselves access a meaningful life of security, confidence, and growth. I can’t think of anything else I’d rather spend my time doing than helping more people to help more people :o).
My belief is that you are amazing, that the world needs you to rise up and step into your confidence. I've created, videos, articles, and classes that help you grow your practice, help more patients, make more money, live your purpose, and make your life easier.
I want your practice to prosper. Your patients to love you. And your life to thrive. That is all.
My job is to help you understand and implement the key steps and strategies, adapt it so that it aligns with yourself, and feel the ease and confidence to finally see things GROW.
I’ve taught the business class to acupuncture students for more than eight years. I’ve had the pleasure to serve hundreds of acupuncturists to build clinics based on their special gifts, passions, and skills.
I also know very well how the single business class you get in acupuncture school is just not enough. When this is your livelihood.. this is your calling.. this is our medicine.. this is peoples’ health and happiness…. at stake. It deserves so much more than 15 weeks of class to help prepare you for this huge and noble calling.
That’s why I’ve taken it into my own hands and created college-level trainings for acupuncturists to master the business side of their healing trade. And am making it widely available and affordable for you.
I create one-of-a-kind transformational and educational experiences for acupuncturists who want to learn my heart-centered, simple and effective strategies to help their clinic thrive. And I make it all affordable, because c’mon… the people who need it the most can’t afford huge ticket prices.
I think to “prosper” is a feeling of fulfillment, peace, and ease, living your purpose, making a difference, and having the income, freedom, and time to do what you love…
My intention is for Acuprosper to be a virtual oasis, with practical tools and community of support.
I teach acupuncturists how to use heart-centered business strategies to add meaning, money, and growth into their lives. I do this through my transformational and educational experiences:
Start Your Acupuncture Clinic
If you're just getting your acupuncture clinic started - whether you're graduating soon, recently graduated, or have been in practice a while and just now going out on your own (congratulations!)... this course will give you what you need to get your clinic up and running and feel confident that you've got it all covered.
Attract More Acupuncture Patients
If your clinic is up and running and you're ready to focus on attracting more patients, this is for you. Learn how to expand your patient base and build your acupuncture clinic in an ethical, hype-free way. I'll walk you through the process I learned to magnetically attract patients.
Think of it as a mini-MBA in the art and science of acupuncture marketing and communication.
Being in solo practice can feel isolating sometimes. But you don't have to go it alone, and you don't have to reinvent the wheel. I'm to share what I've learned!
I offer 30 or 60-minute Jam Session for when you're in need of some feedback or guidance. Email me and let me know what's going on, that you're interested in a Jam Session, and I'll let you know if I think I can help.
want to learn more about my approach?
Maybe you are an established acupuncturist who wants to reach more patients, but don’t know how to do that while staying true to your values, are sick and tired of trying to figure out which marketing efforts actually work and which are a waste of time, so you can have more security, growth, and freedom in your life?
Or maybe you are just starting out as an acupuncturist, don’t know where to begin, and want some guidance on how to jumpstart your success, start your business, and get your first patients in the door?
Wherever you are, if you’re a gifted acupuncturist and crave more meaning, confidence, and money in your life, then I highly recommend you sign up for my VIP list and get the free PDF report.